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Presidents Message


Presidents Message | 01/22/2019

Hola from Paradise!

The holiday season is now behind us, and we are beginning both engagement season and wave season. It seems as if the busy holidays are nothing more than a rehearsal for what I hope will be an extremely busy and profitable time for each of you. I know that many of you, as part of your normal business, use the end of each year to review the past year. Reviewing your sales strategies to analyze what worked, and what didn’t work. Reviewing your income and profitability to not only strategize the coming year, but to also set goals and budgets that will help you to increase your sales and profitability. Many members have said that their efforts in the first quarter of the year assure their success for the entire year.

Speaking about success, I know that everyone is different, and there is definitely more than one way of doing things. From what I have read, it seems that subjects such as planning fees, discounting, etc... can be quite controversial, with people on both sides feeling that their way is the best way, and I am sure, for each of them, it is the best way, since everyone’s business is different.

I think it would be interesting to survey our members, to keep everyone updated on the trends within our industry. We have created a short survey that should take no more than 5 minutes to complete. We will share the results via email with everyone who participates, but it isn’t mandatory to share your email to participate in the survey. You can access the survey here: https://www.surveymonkey.com/r/BCBDY7J

They say that "The winners will be ordinary people who've gained some useful knowledge and skill over their lifetime, and want to make the world around them a little bit better by sharing it with others."

If you would be willing to share your knowledge about a specific topic within our industry, we would love to hear from you. We are looking for papers and blog posts for our newsletter as well as both our member website, IADWP.com, and our consumer facing website PerfectWeddingAway.com. You can send us a message here: https://iadwp.com/en/blog and clicking the message link at the top of the page. Additionally, if you would like to speak at one of our future conferences, contact us here: https://iadwp.com/en/call-for-speakers.

Wishing you all the success for this coming year, I remain
Ed Cotton
IADWP President


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